The provided text is an excerpt from Marshall McLuhan's book "Understanding Media: The Extensions of Man", in which he argues that technology acts as an extension of human senses, impacting our perceptions and interactions with the world. McLuhan introduces the concept of "hot" and "cool" media, describing how different media influence human behaviour and consciousness through their sensory engagement. He further explores how various technologies, from the alphabet to the telephone, have reshaped human culture and society, leading to shifts in social structures, communication patterns, and even individual identities. Hosted on Acast. See acast.com/privacy for more information.

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