The Esri Canada User Conference is back and it’s more than just maps! In this episode of Geographical Thinking, host Michelle Brake is joined by Mike Gregotski and Mary Jane Maher from the Esri Canada User Conference (UC) planning team to explore what makes this event a must-attend for Canada’s GIS community. The theme, “GIS: Integrating Everything Everywhere,” highlights how geography plays a vital role in connecting people, data and ideas to solve real-world challenges. From keynote speakers to kiosk setups, our guests share what goes into planning a conference of this scale and why face-to-face connection matters more than ever.  Whether you're planning to attend for the first time or are looking forward to returning triumphant, this episode offers a behind-the-scenes look at the energy, logistics and inspiration that make the Esri Canada UC a must-attend event. 

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