In this episode of the Genius Talk Podcast, host Atul Raj interviews Sarah Sal, a seasoned expert in Facebook and LinkedIn advertising. Sarah shares her journey from a background in mathematics and computer science to becoming a leading consultant in digital marketing. The conversation delves into the importance of creating desire in advertising, the process of crafting effective ads, and the critical role of market research in understanding customer needs. Sarah emphasizes the need for businesses to validate product demand before running ads and discusses common mistakes made in Facebook advertising. The episode concludes with key takeaways on how to succeed in digital marketing by focusing on customer engagement and storytelling.Takeaways:-Sarah Sal specializes in Facebook and LinkedIn ads.-Building desire is crucial for effective advertising.-Market research is essential for understanding customer needs.-A good ad is primarily about listening and research.-Validating product demand is the first step before advertising.-Choosing between image and video ads depends on the client.-Common mistakes include focusing too much on targeting.-Understanding customer pain points leads to better ads.-Storytelling can significantly enhance ad effectiveness.-Engaging with customers directly provides valuable insights.Connect with Sarah Sal:  / sarah-sal-454a1460  https://www.sarah-sal.com/https://get.sarah-sal.com/podcast

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