This week marks the final episode of the first season of Generative Cultures with Ron Westrum. This episode is the second half of our conversation about Ron’s third book: Sidewinder. This time, we discuss how China Lake engaged with manufacturers as well as their customers, the empowerment and unusual authority of technicians. We then explore what happens when you have become an expert, but you become stale and see the organization decline.We hope you have enjoyed season one of our collaboration with Professor Ron Westrum. Be on the lookout for updates on future seasons, as well as other work with Ron!

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