In this week’s Business Bytes, host Garry Kelly interviews Valeriya Yusupova, a Swiss entrepreneur based in Madrid who founded an online jewellery business. Valeriya shares her story of starting her venture during the pandemic, facing initial setbacks, and eventually achieving success through perseverance and the strategic use of social media, particularly TikTok. She emphasises the importance of authenticity, learning from failures, and the power of social media in growing a business. Garry and Valeriya discuss the challenges of converting online engagement into sales and navigating the complexities of advertising on platforms like TikTok. Valeriya's experience will inspire listeners to pursue their passions and take risks in business. For more information please visit her website www.valjewellery.com/
 
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