This training Topic examines how to make your marketing more effective based on the Six Principles of Influence by Dr. Robert Cialdini that guide human behaviour.

People are not that easily Influenced, are they?
I will use examples that illustrate how people can be influenced by marketing your activities.
All the examples are commonly used in effective marketing by businesses large and small.

This training Topic focuses on
The most effective marketing strategies based on the Six Principles of Influence.
The ethical use of the Six Principles of Influence.

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