In this episode of the Garage Grit Podcast, Brad Hurlock of AA Shop Marketing discusses the misleading information from car manufacturers and dealerships regarding extended service intervals. Joined by guests Jeremy Bucy and Mitch Fasnacht, they delve into the consequences of adhering to the 10,000-mile oil change myth and share insights on how shops can rebuild trust with their customers. The conversation includes personal anecdotes, customer relations strategies, and the importance of proper vehicle maintenance. Tune in to learn how to educate your customers and keep their cars running smoothly.To watch this podcast on Youtube Click Here00:00 Introduction and Today's Topic01:18 Meet Our Guests: Jeremy and Mitch03:18 Mitch's Background and Shop Details04:35 Jeremy's Journey and Shop Insights13:43 Building Trust with Customers22:28 Challenges with Manufacturer Service Intervals32:33 Customer Stories and Maintenance Challenges33:17 Educating Customers on Oil Changes37:04 Building Trust with Customers39:09 Maintenance Programs and Customer Relationships48:18 Technical Explanations and Customer Communication52:05 Marketing Tips and Ethanol Discussion55:58 Industry Trends and Vehicle Technology01:02:05 Concluding Thoughts and Recommendations

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