Today we dive into figuring out your self storage story- the characters, the plot, and the target audience. It's only after those pieces are in place that an effective story can be told, and your business is no different. But that's only half of the journey. Once you've figured out your story, you have to tell it, and often words just aren't enough. We discuss several examples of storytelling in our industry and dive into figuring out the "why" of your business. A good story will set you apart from your competition and may bring surprising results. Plus, we end with a few recommendations, including an unorthodox marketing campaign we hope someone tries. Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions

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