Send us a textIn a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.Topics Discussed:Why emotional intelligence drives brand relevanceThe Limbic Sparks® method for identifying emotional driversHow brands can differentiate through feeling—not just functionCommon mistakes that kill brand desireThe neuroscience behind consumer behavior and loyaltyHow to evolve your brand without losing your soulLessons from emotionally smart brandsWhy “making people care” is the most future-proof strategy of allResources:Brand Desire by Kevin PerlmutterLearn more about Kevin's work

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