ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Fashion’s fast future"
Episode Synopsis
Fashion is no longer du jour – of the day – it’s of the second. Online platforms are using real-time data and analytics to micro-target what we buy and what we wear. At best, it’s a form of hyper-personalisation, matching people to their clothing preferences. At worst, it risks turbo-charging our already fast fashion industry. But there are also efforts underway to rein-in the waste and make fabrics from more environmentally-friendly materials.
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