Future Proof

Future Proof

Por: Kantar & Saïd Business School, Oxford University
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.
213 episodios disponibles

Latest episodes of the podcast Future Proof

Mostrando página 6 de 11

25. How can brands better understand and improve the menopause experience? 15/12/2022
24. Why does brand safety on Twitter matter to CMOs? 01/12/2022
23. Did we mention attention? 18/11/2022
22. How brands are improving ad performance 02/11/2022
21. What is truth in marketing? 14/10/2022
20. Aldi & McCann Manchester: The power of entertaining advertising to solve business challenges and propel growth. 11/08/2022
19. Future Proof: Why does Mark Ritson urge brands to go beyond salience? 10/08/2022
18. What will the future insights organisation look like? 25/04/2022
17. How can brands get sustainability in advertising right? 25/03/2022
16. Can we make the media industry more inclusive? 07/03/2022
15. Was advertising better in the past? 13/12/2021
14. What can we learn from Shell’s purpose journey? 18/10/2021
13. Why is Mercado Libre such a good place to advertise? 04/10/2021
12. How does Walmart connect digital and physical retail experiences? 06/09/2021
11. Why should advertisers embrace in-content advertising? 23/08/2021
10. How do you launch a sustainable brand? 05/07/2021
9. How can sponsored entertainment support brand purpose? 14/06/2021
8. How will African brands thrive? 02/06/2021
7. How does Unilever approach sustainable innovation? 17/05/2021
6. What’s next for retail? 03/05/2021
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