Future Proof

Future Proof

Por: Kantar & Saïd Business School, Oxford University
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.
212 episodios disponibles

Latest episodes of the podcast Future Proof

Mostrando página 2 de 11

From launch to impact: insights for innovation success 02/07/2025
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC 18/06/2025
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 04/06/2025
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services 21/05/2025
Navigating Consumer Trust in Advertising 07/05/2025
The Power of Meaningful Difference in Marketing 23/04/2025
Paws and Effect: Marketing Strategies in the Canine World 09/04/2025
The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky 19/03/2025
From FOMO to Function: How Should Marketers Leverage GenAI? 05/03/2025
How can marketers get the most out of their digital campaigns? 18/02/2025
Future Proof: Why marketers need to evolve their approach to Brand Performance 13/02/2025
How the Streaming Experience is Evolving for Viewers and Marketers 04/02/2025
What are Kantar’s key Marketing Trends for 2025? 31/01/2025
This Year Next Year: What’s going on in Advertising and Media? 15/01/2025
Brand Strategy Unpacked: Unearthing the essence of Eurovision 23/12/2024
Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu 16/12/2024
The secrets behind innovative strategies and partnerships at Iceland 12/12/2024
Unlocking Innovation: Insights from Unilever’s Philippa Tilley 06/12/2024
Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein 02/12/2024
TikTok Shop: Revolutionising e-commerce with live shopping and innovation 27/11/2024
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