Edward Soffer calls himself an “intropreneur” at Interactive Brokers. Heavily involved in finance, Edward saw a few years back that he wasn’t focusing his attention on what really mattered to him: sustainability. Watch this episode on YouTube Episode Highlights: beattheoftenpath.com With 20 years of experience in financial services, Eddy initiated the IMPACT app at Interactive Brokers, a publicly traded company with billions in capital. Eddy works in what’s called ESG, or Environmental, Social, and Governance. He has spearheaded technology that makes it easier for consumers to understand exactly what they’re investing in, so they can only support companies and missions they believe in. He’s proof that you can facilitate change within your company, and I think you’re going to really get a lot out of this conversation, I know I did. 

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