Chris Tolles is the CEO of Yardstick, an eco-tech company focused on measuring soil carbon that just raised $12MM in Series A funding. In this episode, we talk about climate challenges, and the potential of addressing climate change through improved agricultural practices. Exploring a niche within a niche, Yardstick aims to create a market by offering a method to measure soil carbon cheaply and effectively, thereby enabling better carbon dioxide removal techniques.  My talk with Chris Tolles covers the importance of accurate measurement in soil health, the financial and environmental incentives for sustainable agriculture, and how Yardstick navigates the complexities of market creation and the voluntary carbon market. Featuring customer success stories and insights into the startup’s journey, this script unfolds the intersection of climate science, agriculture, and entrepreneurship towards a more sustainable future. ➡️ Watch on YouTube: https://youtu.be/mvVrjyMCsx0 ➡️ https://www.useyardstick.com    

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