Conceptual design is where industrial design starts. It’s when we at Nonfiction start thinking about ideas of how to use a technology, how to use a product, and how to revolutionize an industry. As we do this, we think about usability, the market, the sales opportunity, and the stakeholders. We ask questions, surround ourselves with the right people, and collaborate.Learn more about Nonfiction’s conceptual design process in this latest episode of Future Future, hosted by co-founders Phnam and Mardis Bagley.To see Nonfiction designs from concept to market, visit www.nonfiction.design. Credits: Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

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