In this special 100th episode, host Björn sits on the other side of the microphone as guest Rico Wyder interviews him about his journey as a podcaster, author, and entrepreneur.What to expect:The story behind how Björn started the podcast two years ago and his reflections on reaching 100 episodesA deep dive into Björn's personality through his self-described three key traits: playful spirit, structured approach, and sporting passionHis unexpected path into sales, from selling ads for a school magazine to working at a mobile phone store without owning a mobile phoneCandid insights about his experience writing his book "Funky Flywheels" and why he wanted to create a resource he wished he'd had when starting his companiesHow Björn manages his work-life balance and the importance of intentional breaks from social media and businessHighlights:Björn's unique colour-coded wardrobe system that reflects his structured yet playful personalityHis practical approach to finding the right amount of structure when working with early-stage startupsThe story of how he narrowly avoided burnout in December despite having his most successful year professionallyHow trail running has become his secret weapon for mental recovery and relaxationAbout the guest/host: Björn is a go-to-market specialist, author of "Funky Flywheels," and the regular host of this podcast. With a background in founding three companies and supporting over 150 startups, he specialises in helping early-stage companies (€1-10M ARR) establish effective sales processes and structures. Turning 45 this year, he balances his professional pursuits with family life, regular trail running, and his weekly challenge of climbing Uetliberg, Zurich's local mountain, at least once a week.Who should listen to this episode:Regular listeners curious to learn more about the voice behind the microphoneFounders interested in Björn's personal journey and the philosophy behind his structured approachAnyone struggling with work-life balance and looking for practical insights on rechargingGo-to-market professionals who want to understand the person behind the frameworksThe success formula? Find the balance between playfulness and structure, establish consistent routines while remaining flexible, prioritise physical and mental health, and always stay curious about new challenges, like Björn's upcoming exploration of Gen AI applications in Q2.Song by StockTune - - -Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer Order Now: My GTM Book Funky Flywheels 🕺💃 GER: https://amzn.to/3Sgi8qk ENG: https://amzn.to/4g2Ly49 My Homepage: www.rowing8.com

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