Greg Warner at MarketSmart - Engaging major and planned giving donors the right way

Fundraising Voices from RNL
24/06/2021 34 min
Greg Warner at MarketSmart - Engaging major and planned giving donors the right way

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Episode Synopsis

Greg Warner at MarketSmart is known for challenging the norm. In this conversation, we talk about the best ways to find major and planned giving donors. Spoiler alert: it's not moves management, or relentlessly sending gift officers at them. We talk about the value of engagement, crafting a great donor experience, and how data is changing the way we work with donors. Check out MarketSmart at imarketsmart.com

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