In this episode, we’re joined by Ben Risby-Jones and Emily Rigby, from The People's Plant, an Australian company dedicated to making medicinal cannabis affordable and accessible to all. We dive into the critical challenges facing the industry, from the high costs of production to the regulatory barriers that make it difficult for patients to access the medicine they need.

Ben and Emily share how The People's Plant is streamlining cultivation and championing patient-focused business models that are set to thrive as Australia’s medicinal cannabis market matures.

We also explore the broader industry trends, such as the impact of tele-health on remote access to cannabis, the role of education in reducing stigma, and the importance of shifting from profit-driven models to more patient-centric approaches.

Whether you’re interested in the future of medicinal cannabis or how equity crowdfunding can empower businesses and communities, this conversation provides valuable insights into one of Australia’s most dynamic sectors.

Find out more about this upcoming campaign via:

https://www.birchal.com/company/thepeoplesplantco
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