How do you create maximum impact at your event when it features celebrities and high-profile individuals? Today, we talk with Cathy James, President of The James Group, who is planning the upcoming Tex Mex Fiesta benefitting the Farrah Fawcett Foundation. This powerhouse event planner has helmed fundraising events all around the country that have collectively raised over $100 million dollars for top nonprofits. In this episode, Cathy shares her thoughts on a variety of topics including tips on finding the right event planner for your signature fundraising event, how to successfully manage multiple celebrities appearing at the same event, and what all successful events have in common.

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