Here are three things you’ll learn in this episode: 1. Founding Twibi After Challenges: Brenton Thomas, founder of Twibi, shares his journey of attempting two prior agencies before successfully launching Twibi during the pandemic. The key difference was his focus on execution, including sales and marketing tactics, which brought immediate revenue and client growth.2. Focused Expertise in Paid Ads: Twibi distinguishes itself by narrowing its services to paid ads, primarily on Facebook and Google, rather than trying to be a full-service agency. This specialization allows the agency to excel in its niche, providing high-quality, tailored strategies for clients.3. The Importance of Relationships in Business: Brenton emphasizes building long-term relationships with clients is emphasized as crucial for mutual success. This involves ensuring quality service, maintaining trust, and being selective with referrals to protect reputation and sustain the client relationship. About Brenton Thomas and Twibi: - Website: https://twibiagency.com/- LinkedIn: https://www.linkedin.com/in/brentonthomas/ ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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