Here are three things you’ll learn in this episode: 1. Navigating Regulatory Challenges in Specialized Industries: Specializing in regulated industries like med spas and body contouring clinics, Corinne and her team understand the complexities of marketing within these fields. She advises marketing agencies to thoroughly learn the regulations of specific industries to avoid costly mistakes and wasted resources for clients. 2. Maximizing Local SEO with a Google Maps-First Approach: Corinne advocates for a local SEO strategy that prioritizes the Google Map Pack, a key driver of organic traffic for small businesses. By focusing on optimizing local SEO, businesses can see substantial returns on investment without having to continually rely on expensive paid ads. 3. The Significance of Google Business Categories for SEO: Google’s business categories play a crucial role in local SEO. Corinne explains that selecting the correct category for your business on Google can significantly affect rankings. Even small adjustments, such as choosing the right main category, can lead to improved search results, underscoring the importance of proper business classification. About Corinne Fisher and Purely Digital Marketing: - Website: https://purelydigitalmarketing.com/- LinkedIn: https://www.linkedin.com/in/corinne-fisher-3b91475b/ ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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