You’ll learn:Why chasing trends can backfire—and how to spot the difference between being a trendsetter and falling into a marketing trap.What it actually means to be audience-first—and how identifying and embedding into existing communities can unlock authentic growth.How taste and influence intersect, and why micro-influencers often deliver more value than high-follower creators in today’s noisy landscape.From music-driven pasta playlists to navigating fast-moving F1 marketing trends, Jeff shares sharp, insightful strategies for staying agile as a small team, building with integrity, and leading with meaning—not manipulation.
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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