Here are three things you’ll learn in this episode: 1. Defining a Quality Lead: A quality lead typically involves certain qualifying factors, such as timing, budget, decision-making authority, and immediate need. It's essential to clarify what qualifies a lead with clients to align efforts and expectations, especially since it may vary by client.2. Personalization and Relationships in Lead Generation: Personalizing outreach—whether through tying in events, using relevant offers, or acknowledging specific client situations—can improve lead generation. Building and maintaining relationships is crucial, as clients may refer business or bring in opportunities when they move to new roles or companies.3. Cold Calling as a Highly Effective Channel: Cold calling is highlighted as the most successful outreach method compared to email or LinkedIn, due to its ability to provide direct feedback, allow for real-time qualifying questions, and simplify scheduling meetings. Despite its traditional nature, it outperforms other channels by yielding better results in terms of booked meetings. About John Karsant and Level Up Leads: - Website: http://levelupleads.io/- LinkedIn: https://www.linkedin.com/in/johnkarsant/ ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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