Here are three things you’ll learn in this episode: 1. Specialization in Lead Generation: RJ Hubert founded HBT Digital by focusing on lead generation and online advertising (Google Ads and Meta) after noticing gaps in the market and leveraging his ten years of corporate marketing experience.2. Balancing Creativity and Analytics in Digital Marketing: The podcast explores the "crayon versus calculator" approach, highlighting the importance of both compelling visuals and data analysis for successful online ad campaigns across different platforms.3. Strategic Business Growth and Community Engagement: HBT Digital's growth stemmed from niching down services and securing key clients, while also emphasizing the importance of community involvement and providing pro bono marketing services to nonprofits. About RJ Hubert and HB Digital: - Website: https://hbtdigital.com/- LinkedIn: https://www.linkedin.com/in/rjhuebert/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: *FULLYMANAGED15*
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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