Here are three things you’ll learn in this episode: 1. The Evolution of E-commerce Marketing: Zac explains how Lilo Social adapted from a paid social agency to a full-service e-commerce powerhouse, emphasizing the shift from basic paid social to advanced creative, paid search, UGC, email, and SMS strategies.2.  Thriving in a Fully Remote Environment: Learn how Lilo Social successfully navigated the challenges of remote work post-COVID, focusing on building a vibrant company culture through opt-in clubs (like book and fitness clubs) and flexible communication strategies to foster team connection without forcing social interaction.3. Mastering Digital Ad Competition: Zac shares Lilo Social's key strategy for standing out in today's saturated digital ad space: prioritizing creative volume and rapid hypothesis testing over traditional account structures, while also discussing how to balance quantity with brand quality and manage client expectations. About Zac Fromson & Lilo Social: - Website: http://www.lilosocial.com/- LinkedIn: https://www.linkedin.com/in/zacfromson/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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