In the age of blitzscaling and wild valuations, the temptation is to only focus on acquiring customers at any cost. However, not all businesses thrive under this model. In fact, most do not, especially in transportation. Learning to play the long game, especially in logistics, is critical to long-term, sustainable success. Trey Griggs discusses the long game mindset in sales & marketing with FreightWaves President George Abernathy.
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