The Athletic’s Jeff Rueter joins Full Time to walk through the risks and rewards of rebranding a club as we examine what went wrong with Columbus Crew but right with Gotham FC, plus American soccer’s strange relationship with its own history. Also, of course, we discuss our favorite abandoned trademark, DOGSO.Follow Jeff on Twitter: https://twitter.com/jeffrueterMore on the Santa Clara support section: https://theathletic.com/2597864/More info/pre-order Secrets of Success: https://meglinehan.com/#bookRead ‘Beats, cleats and eats: 10 strange North American soccer trademarks’ by Jeff Rueter and Pablo Maurer: https://theathletic.com/2005515/ Hosted on Acast. See acast.com/privacy for more information.

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