Caiti Donovan, VP of data and insights with Sports Innovation Lab, joins Full Time to walk us through a new report designed to unlock the business case for women’s sports. Driven by fan data, we discuss the changing profile of fandom, quality over quantity of fan engagement and why fan behaviors are more important than fan demographics when trying to grow the game.Read The Fan Project report here: https://www.thefanproject.co/Follow The Fan Project on Twitter here: https://twitter.com/thefanprojectcoFollow Caiti Donovan on Twitter here: https://twitter.com/Caiti326Read Steph Yang on Angel City FC’s new crest: https://theathletic.com/2681324/2021/06/30/angel-city-crest-nwsl/Red Meg on Team Mew-S-A: https://theathletic.com/2673558/2021/06/25/sam-kristie-mewis-beer-uswnt/ Hosted on Acast. See acast.com/privacy for more information.

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