How to scale the right way

07/11/2025 24 min
How to scale the right way

Listen "How to scale the right way"

Episode Synopsis

As a founder, trying to scale your business can feel like walking on a knife’s edge. Go too fast or too early, you’ll fall off. Move too slowly and you’ll get left behind.  

Every Friday on The Business Model, we’re hosting a Founder Group Chat. Each episode will feature a candid, in-depth conversation about one of the many pressing topics entrepreneurs are facing. 

On this first group chat, our topic is scaling. Specifically, how do you scale in the right way? Three founders from very different industries share lessons on scaling that can apply across business.  

Our roundtable is: 



Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina 






Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur 






Ariela Safira, founder of recently acquired mental health startup Zeera 






Graham Winfrey, deputy digital editor for Inc.  

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