WHY IT MATTERS!The majority of executives spend more time reading and reviewing thought leadership content than before the pandemic began. They're looking for valuable insights on how to bring their companies into the future, but a 2021 Edelman-LinkedIn B2B Thought Leadership report says they're unimpressed.FTE guest expert Ashley Beaudoin, Founder of UntapSocial, says it's time we take a critical look at the purpose of thought leadership, explore what makes a good thought leader and figure out how to find our unique voice.

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