The playbook for reaching consumers has been rewritten. From '90s skate culture to Gen Z telehealth startups, this episode explores how social platforms, influencer dynamics, and shifting expectations have transformed American commerce. As business moves toward personalization and privacy, today’s buyers are shaping not just products, but the way capitalism inherently works.Is the next economy being built one niche at a time?For more episodes and resources, visit ⁠fromourgeneration.com⁠.Dive deeper with Giants of Political Thought at ⁠giantsofpoliticalthought.com⁠.

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