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Listen "Episode #8: The Most Important Question to Ask Yourself to Find Product-Market Fit: Belinda Lau with ELIMS"
Episode Synopsis
Today, we're talking sustainability, growth, and product-market fit--all on a bootstrapped budget (which is how she likes it) with Belinda Lau from ELIMS. You'll hear:
How ELIMS markets a fluoride-alternative toothpaste (with an ingredient developed by NASA)
How they win with sustainability built into the fabric of their business operations and strategies
Belinda’s biggest learnings from operating a bootstrapped CPG company in today’s VC-funded world of startups
How she innovates and stays ahead of customer demands and trends
Belinda’s advice for up-and-coming founders
About Belinda Lau & ELIMS
https://elims.co/
Founding ELIMS has been Belinda’s dream come true. As a child, she watched her parents thrive as entrepreneurs and knew it was in her future. At ELIMS, she continues to advance human health while innovating on earth-friendly technologies.
ELIMS provides earth-friendly oral care through sustainable and clinically-effective products like fluoride-alternative toothpaste, whitening strips, and more.
To learn more about ELIMS, follow them on Instagram @elims.oralcare. To connect with Belinda, send her a connection request on LinkedIn.
To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us!
Send us your questions and we'll answer them in a future episode. Email us at [email protected].
How ELIMS markets a fluoride-alternative toothpaste (with an ingredient developed by NASA)
How they win with sustainability built into the fabric of their business operations and strategies
Belinda’s biggest learnings from operating a bootstrapped CPG company in today’s VC-funded world of startups
How she innovates and stays ahead of customer demands and trends
Belinda’s advice for up-and-coming founders
About Belinda Lau & ELIMS
https://elims.co/
Founding ELIMS has been Belinda’s dream come true. As a child, she watched her parents thrive as entrepreneurs and knew it was in her future. At ELIMS, she continues to advance human health while innovating on earth-friendly technologies.
ELIMS provides earth-friendly oral care through sustainable and clinically-effective products like fluoride-alternative toothpaste, whitening strips, and more.
To learn more about ELIMS, follow them on Instagram @elims.oralcare. To connect with Belinda, send her a connection request on LinkedIn.
To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us!
Send us your questions and we'll answer them in a future episode. Email us at [email protected].
In God we trust