The saying goes, “People love to buy, but they hate to be sold.”And also, “People don’t want you to simply understand – they want to be understood.”In this day and age, it’s harder and harder to make that human connection.We’re all hiding behind our screens, or bending our necks to look at whatever is passing for news on our phones.Ugh.So how do you crack the code?Show up where people are spending time and stick yourself under their noses!And you do that with videos, and in particular, “goodwill” videos.These are videos that have a teachable moment, some handy advice, or an anecdote that helps people in some way.But no one will watch anything unless you build EMPATHY – and to do that, you have to know your audience, understand what frustrates them and what they desire most, and be able to deliver that teachable moment to assuage their fears, or give them a strategy that they can use.In this short video, I explain why it’s so valuable to a) be on video and b) include

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