Listen "How Do You Actually Get Guests to end Conversations and move to a Different Area?"
Episode Synopsis
One of the biggest time delayers at fundraising events is trying to get guests to transition from the cocktail area to the main dining area when starting the program. According to KLM Auctions Founder and Lead Auctioneer Keith McLane, there’s really only one approach that works—and it’s not fancy.“I’ve tried this a million ways here,” Keith says of crowd management. “The only way that works is to have an army of volunteers going up to people, breaking up individual conversations by saying something like, ‘Hey folks, we’re about to start our main program. If you could just make your way into the main dining area, we can get started.’”But here’s the catch: the volunteer has to stay put until guests actually migrate.“The key is—they’ve got to stand there like an idiot until the people start moving,” Keith explains. “Otherwise, if you ask them to move and then move on yourself, they won’t do it.”It’s a simple, solution that works because it creates gentle social pressure. When someone’s standing there expectantly, guests feel more compelled to act—quickly - and you can keep the evening event moving.This approach consistently gets the room seated in 5 to 10 minutes, without needing to bark at the crowd or delay the program.Watch KLM Auctions on YouTube: https://www.youtube.com/@KLMAuctionsContact KLM Auctions here: https://www.klmauctions.com/contact-us#fundaneed #benefitauction #fundraisingstrategy #nonprofitfundraising #liveevent #charityevent #KLMauctions #friendswithbenefitauctions #crowdwork #crowdmanagement
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