How can you integrate your professional with your personal life to reduce stress and enjoy flexibility? How is it possible to fine-tune your productivity to gain time for non-work pursuits? Productivity is the measurable outcome of one's effort, and  to be truly productive — not just busy — we need to distinguish between efficiency and effectiveness. If we're going to be effective at getting our goals done. and not just efficient, we need to pursue an integrated life. While it's important for freelance creatives to balance business activities with professional and personal creativity, we should do so within the context of our whole life. I talk about the need to set significant goals, and eschew the myths of work-life balance and multi-tasking. Integrating, rather than balancing, work and personal life consists of managing time proportionally rather than aiming for symmetry, and provides flexibility when life impacts business and vice versa. Intentional planning with flexibility is a key strategy for becoming effective in all aspects of your life.

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