Show SummaryThis conversation with Janece Lee was truly an inspiring one! As a recent college graduate, Janece is taking the fashion industry by storm as she fills an unmet need: plus-size young adult fashion. In this interview, Janece shares why it’s so important to create trending, stylish plus-size clothing for young adults. With determination, commitment, and a passion for her mission, Janece is building a powerful brand that’s dedicated to serving her target audience. Show Notes How Janece got the inspiration for her plus-sized young adult fashion companyWhere the inspiration for her brand’s name, “HEISIS,” came fromThe first “bathroom selfie” moment that confirmed that her fashion line will be popular with the young adult marketHow Janece used Instagram to conduct target market research with her ideal demographicHow growing up in a family business impacted her as an entrepreneurThe biggest lesson she’s had to learn since starting her businessJanece’s visions for scaling her business in FrederickTips for aspiring underrepresented entrepreneursJanece’s Frederick FactorGuest BioJanece Lee is the CEO/Founder of HEISIS, a fashion brand soley for plus-size teens and young adults. In December of 2019, Janece graduated from Kent State University, earning her degree in fashion merchandising. While in college, she had the opportunity to live in New York City and abroad in Florence, Italy. Janece aims to combine her authenticity and leadership skills to continue to grow her brand HEISIS, and to achieve her company’s mission of boldly redefining style without compromising size. Show Links:Shop HEISISHEISIS on InstagramPlatinum PR TikTokWGSNWoman to Woman Mentoring About the Frederick Factor:The Frederick Factor Podcast highlights the stories of underrepresented business owners, professionals, and community leaders making an impact in Frederick, Maryland. You can visit our website at  https://frederickfactor.com/. Or, follow the Frederick Factor on:Instagram: https://www.instagram.com/frederickfactor_/Facebook: https://www.facebook.com/FrederickFactor1748About the Frederick Factor: The Frederick Factor Podcast highlights the stories of underrepresented business owners, professionals, and community leaders making an impact in Frederick, Maryland. You can visit our website at https://frederickfactor.com/. Or, follow the Frederick Factor on: Instagram: https://www.instagram.com/frederickfactor_/ Facebook: https://www.facebook.com/TheFrederickFactor

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