90 days to launch and no marketing plan? Don't panic – you're not out of options!In this episode, we're joined by Devin Dixon, founder of Glitch, to break down his proven 90-day last-minute marketing plan that can transform your game from wishlist graveyard to Steam success. Learn how to build lightweight marketing strategies, create engaging content that resonates with gamers, and develop post-launch tactics that keep momentum going long after release day!Blog Post Mentioned:How to Plan a Last-Minute Marketing Campaign for Your Game: https://blog.glitch.fun/how-to-makert-your-game-with-devlogs-and-building-in-public/Marketing Guide: https://glitch.fun/publishers/tools/guide🖥️ Website: https://glitch.fun/🤝 LinkedIn: https://www.linkedin.com/in/devin-d-603a5432/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 - The Last Minute Marketing Plan07:55 - Understanding the Gaming Demographic16:06 - Building a Marketing Strategy23:58 - Engaging with Influencers and PR31:56 - Optimizing Social Media for Game Launch34:40 - Understanding Game Retention and Conversion Rates37:00 - Estimating Game Pricing and Profitability39:22 - Analyzing Game Engagement Metrics41:17 - Building a Content Calendar for Game Marketing44:52 - Leveraging Social Media for Game Promotion46:43 - Utilizing Social Scheduling Tools Effectively49:42 - Analyzing Social Media Performance51:39 - Improving Game Mechanics Based on Feedback55:12 - Interpreting Data and Avoiding Common Mistakes57:16 - Last-Minute Marketing Strategies Before Launch01:00:46 - Post-Launch Marketing Strategies for Continued Success01:05:07 - Introducing Glitch: A Unified Marketing Solution🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

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