Discover how Annie and Lucas transformed a 48-hour game jam entry into A Little to the Left, selling over 2.5 million copies through authentic marketing and genuine passion. This husband and wife duo from Halifax, Nova Scotia, behind Max Inferno Games, prove that sometimes the best business strategy starts with caring deeply about your craft and trusting that authenticity will find its audience. From their kitchen table conversations during the pandemic to creating trailers that seamlessly blend real life footage with gameplay, Annie and Lucas demonstrate how effective marketing often comes from simply being human.Episode: https://freakingcoolindies.com/17-2/🌐 Connect With Max Inferno:https://bsky.app/profile/maxinfernogames.bsky.socialhttps://x.com/MaxInfernoGames @maxinfernogames  https://www.tiktok.com/@MaxInfernoGamesChapters:00:00 – Introduction to Max Inferno Games02:19 – From 48 Hour Game Jam to 2.5 Million Sales04:16 – The Kitchen Table Moment: Finding the Core Concept06:24 – Early Itch.io Success and Community Response08:40 – Wholesome Direct: The Breakthrough Moment11:29 – Building a Steam Page and Wishlist Strategy13:02 – The Marketing Learning Curve for Non Marketers15:49 – Creating Authentic Trailers with Real Life Footage18:36 – Learning from Derek Liu and Industry Mentors20:26 – Marketing Advice: Authenticity Over Strategy25:49 – TikTok Success and Streamable Content Design28:10 – Multi Platform Strategy: From PC to Mobile36:08 – The DLC Decision: Doubling Down vs New Games43:34 – Favourite Puzzles and Design Philosophy49:31 – Final Advice for Aspiring Indie Developers54:41 – Shoutouts: Studio Folly Games56:09 – Where to Find Max Inferno Games🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

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