Earned Media Mastery: How to Leverage PR for Franchise Growth

Franchise Marketing Radio
08/08/2025

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Episode Synopsis

In this episode of Franchise Marketing Radio, Lee Kantor talks with Heather Ripley, CEO of Ripley PR. Heather discusses the vital role of public relations in franchising and home services, emphasizing the importance of earned media, storytelling, and media training for franchisees. She shares strategies for balancing franchisor and franchisee marketing efforts, highlights trends in […]
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