Content isn’t king when it comes to doing SEO for your website says Marc Brookland of SEO Locale. There are a lot of factors like your backlink profile, how many trustworthy websites that you have that are talking about you and linking back to you, your on-page SEO, title tags, meta tags, headings, your internal linking strategy, and many more besides.  SEO is no longer a game that casual amateurs can win at.Marc points out that even large companies, like Hubspot, sometimes get it wrong.  They had to delete over 3,000 outdated blogs on their website to reverse a traffic decline.  A robust SEO program considering a wide range of factors is often essential to being able to withstand the frequent changes Google makes to its algorithms. Comprehensive keyword research and competitor analysis is fundamental to creating an effective SEO strategy. Marc suggests a free tool you can use to do this work yourself.  Listen to the end for how to claim his gift of a free technical audit for your website.Show highlights01:55 Content isn't king when it comes to website SEO02:43 What is important if you want to rank high on Google07:23 Surviving a Google core algorithm update08:48 Getting nailed by a Google algorithm change11:15 Implementing an effective SEO strategy12:48 The importance of competitor analysis when doing SEO13:35 Learn about Marc. Email Marc at [email protected] with JayEmail Jay at [email protected] up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

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