What is bootstrapping?
Not all businesses can bootstrap
The Bootstrapper’s commandments
Customers are your investors
The company’s vision is in your hands
Focus as the North Star
Speed of execution
Mastery and Passion
A little to lose but a lot to gain
Salesmanship
In it for the long-term
Bootstrapping is about survival
Start from a proven business model
Differentiate from the incumbent
What the bootstrapper has that the big corporations don’t?
Beware, a bootstrapper is not a freelancer, but an entrepreneur
When to play venture capital game?
Scale requires money, and network

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