Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK.
I took the chance to ask Ash a few questions. I tried to limit those as I had so many things I wanted to ask him. And Ash was kind enough to answer all of them!
Key takeaways

Entrepreneurs are risk-averse
Entrepreneurship is about getting in love with the problem
Avoid to fall in the innovator’s bias, or getting in love with the solution
Demo-sell-build rather than build-demo-sell
There is a key metric to assess the success of a business: Traction!
Business models can be categorized according to the actors and interactions involved in three kinds: direct, multisided and marketplace
Business models are always evolving
Searching for the proper business model means making it profitable
Look for the smallest market, that is big enough to make your business sustainable
You need to be fast from idea to execution, as a few ideas will turn out to be successful

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