For this interview, Greg Satell, international keynote speaker, advisor, and the author of a book, which I loved, a best selling book, called “Mapping Innovation: A Playbook for Navigating a Disruptive Age,” has answered a few key questions about innovation strategy and business model innovation.
Let’s dive into them!

Contents

How did you fall in love with the quest for understanding innovation?
Is innovation about making quick decisions?
What are some of the myths surrounding innovation?
How does the Innovation Matrix work?
How important is sustaining innovation?
In which scenario, the lean startup helps to find the right path toward business innovation?
What instead is a classic example of breakthrough innovation?
Are tools like Porter’s Five Forces and SWOT Analyses still useful in today’s business landscape?
How has the business world changed?
Is the business model canvas a useful tool for that?
How do we understand ecosystems?
How important is to build ecosystems for scaling up a business?
Key takeaways

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