In this episode of The Founders Society Podcast, we sit down with Elisabeth Russell, the founder of Peachy Petals, a floral preservation company based in Atlanta, Georgia. From environmental engineering to preserving wedding bouquets, Elisabeth shares the inspiring story of how she followed her intuition, trusted her creativity, and built a business rooted in memory and meaning.We cover:Her Unconventional Path: How a corporate burnout and a wedding bouquet sparked the idea for Peachy Petals.Making the Leap: The calculated steps she took to leave her corporate job and pursue entrepreneurship full-time.Founders Society Impact: Why attending one of our retreats gave her the clarity and courage to go all in on her business.Authentic Marketing: How Elisabeth uses day-in-the-life content and personality-driven branding to build connection.Scaling the Business: From hiring her first assistant to setting up systems, she shares what’s helped her grow.If you’ve ever thought about turning a passion into a business—or felt pulled toward something more creative and fulfilling—this episode will leave you inspired to take the next step.https://www.peachypetalsco.com/https://www.instagram.com/peachy.petals.co/

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