ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Pre-Selling Your Way to Space with Topher Haddad (Albedo)"
Episode Synopsis
Topher Haddad is the co-founder and CEO of Albedo, building satellites that fly in very low Earth orbit (VLEO) at 275km—twice as close as traditional imaging satellites. This proximity enables commercial imagery at resolutions previously only available from classified government systems or expensive aircraft operations.What you'll learn:How VLEO satellites capture imagery quality that replaces planes and drones commerciallyWhy atmospheric drag and atomic oxygen create unique engineering challenges at 275km altitudeTopher's journey from Lockheed Martin engineer to Y Combinator space startup founderThe pre-sales strategy that secured double-digit millions in binding contracts before launchWhy they pivoted from outsourcing to vertical integration mid-developmentHow to navigate defense sales as a startup without traditional prime contractor relationshipsThe surprising accessibility of space—getting a satellite up for $1M in just monthsWhy only imaging and communications make business sense in today's space economyThe capital journey from founding in 2020 to $100M raised before first satellite launchHow SpaceX's ecosystem is enabling a new generation of space companiesIn this episode, we cover: (00:00) Introduction to Topher Haddad and Albedo (01:04) What is VLEO and why fly satellites so low (03:09) Engineering challenges of atmospheric drag and atomic oxygen (06:12) Solar activity cycles and satellite lifetime considerations (07:30) Commercial use cases replacing planes and drones (11:41) Timeline from quitting Lockheed to first satellite launch (13:24) The surprisingly low barrier to entry for simple satellites (14:22) What space markets actually work today vs. future bets (17:08) How launch cost reductions enable new business models (19:04) Navigating defense sales and government relationships (25:23) Why space startups survived the 2022 market crash (38:41) The importance of pre-sales and customer deposits for deep tech (46:03) Rapid fire: skateboarding, support systems, and space observations
In God we trust