Scaling Personalized Outbound with Sinjin Dalgleish

27/12/2024 15 min
Scaling Personalized Outbound with Sinjin Dalgleish

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Episode Synopsis

In this episode of *Founders Future*, host Laura Skinner sits down with Sinjin Dalgleish, CEO of Poland AI, to discuss the transformative power of hyper-personalized outbound sales solutions. Sinjin shares the founding story behind Poland AI, a platform leveraging custom AI models to automate highly personalized email and LinkedIn outreach, tailored for lean sales teams aiming to scale effectively. Sinjin explains how Poland AI's unique approach differentiates itself in a crowded AI-generated outbound market, emphasizing quality over volume. He highlights the challenges of onboarding clients, scalability, and maintaining a lean team while achieving significant milestones like acquiring 45 clients within their first year of operation. The discussion explores emerging trends such as social selling and its potential to complement traditional outbound strategies. Sinjin also provides insights into the evolving market dynamics and his vision for the next stages of growth, including refining their ideal customer profile (ICP) and expanding into the North American market. Finally, Sinjin reflects on his journey as a first-time CEO, balancing the highs and lows of startup leadership, and the lessons learned in building a sustainable business that customers love.