In this episode of Founders Future, host Laura Skinner interviews Patrick Smith, founder and CEO of zally, a cutting-edge cybersecurity company revolutionizing how users authenticate online. With a rich history as a serial entrepreneur, Patrick shares his incredible journey, from founding his first two businesses at the age of 10 to running successful ventures in digital marketing and concert promotion, culminating in the creation of zally.zally’s mission is to eliminate the friction caused by passwords and account creation by continuously authenticating users through sensor data on mobile devices. Patrick explains how the idea was inspired by personal loss and the need for secure, intuitive digital interactions, particularly for vulnerable populations.The conversation delves into zally's development, including its move to Manchester to leverage the city’s cybersecurity expertise and its partnership with Innovate UK. Patrick highlights the challenges of building a cybersecurity product from the ground up, such as pivoting the go-to-market strategy, engaging with early adopters, and maintaining a lean, AI-focused team.Listeners gain insights into zally’s innovative approach to customer acquisition, which includes leveraging relationships with angel investors, engaging financial service providers, and running bold, creative marketing campaigns to generate buzz. Patrick emphasizes the importance of building strong relationships, creating meaningful case studies, and staying agile in a global marketplace.This episode offers inspiration and actionable advice for entrepreneurs, innovators, and leaders passionate about solving complex problems and creating impactful, user-focused solutions.

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