Blending Data & Creativity: Elle Kolb's Formula for Authentic Marketing

15/09/2025 12 min
Blending Data & Creativity: Elle Kolb's Formula for Authentic Marketing

Listen "Blending Data & Creativity: Elle Kolb's Formula for Authentic Marketing"

Episode Synopsis

In this episode of Founders Future, with host Olivia Sammons, we sit down with Elle Kolb, the founder of Kolb Creative Digital Marketing. Elle shares her journey from freelancer to full-time agency owner, detailing how she identified a unique gap in the market for a marketing agency that masterfully blends data-driven results with authentic, high-quality creative. She discusses the challenges of wearing every hat in the business, from sales to strategy, and her philosophy on maintaining a manageable number of high-value client retainers to ensure quality over quantity.Elle opens up about her effective growth strategies, which are heavily rooted in personal networking and referrals, and her plans for the future, which include bringing on an intern to help with creative collaboration. She offers invaluable advice for new founders on the importance of consistency, building genuine relationships, and trusting the process during the inevitable "grind phase" of building a business.