Send us a text“I have a one-page manifesto called The Book of Uri. Rule one: no cheese unless it’s on pizza. Rule two: nothing purple.”In this episode of Founder’s Fridge, host Heidi Knoblauch sits down with Uri Geva, CEO of Cookie Dough Bliss, to talk about what it means to build a dessert franchise empire while eating like a kid. From buying and scaling franchise locations to leading a national brand with 27 stores sold (and counting), Uri shares how he’s raising capital through creative rounds, building culture with personality, and turning cookie dough into a public company.He also opens up about growing up in Israel, the family meals that shaped him, and why he still eats to live (not live to eat). Expect stories about well-done steaks, plain burgers, Friday night Shabbat dinners, and why cookie dough might just be the perfect metaphor for entrepreneurship: comforting, simple, and a little messy.🎧 Listen for:How Uri built Cookie Dough Bliss from a local brand to a national franchiseWhat it takes to raise micro-rounds from accredited investorsWhy comfort food connects to culture, family, and faithThe business lessons behind “The Book of Uri”Check out our Substack!

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