Discover the unwavering importance of character in both business and life, as we welcome leadership expert Lois Sonstegard to share her journey from the chilly terrain of Minnesota to the vibrant landscapes of New Mexico. This episode bridges the seasonal transition with a reflection on how character, much like the climates we inhabit, can deeply influence our professional environment. We unravel the essence of trust within the financial industry, guided by the wise words of historical figures and Lois's profound insights on integrity as the cornerstone of lasting partnerships and legacies.Amidst a world grappling with the phenomenon of ghosting and an erosion of trust, our conversation with Lois delves into the current state of engagement within the workforce and the economic challenges straining businesses globally. Her seasoned perspective from her tenure in healthcare and manufacturing shines a light on the unsteady path leaders are navigating today. We tackle the difficult questions facing modern enterprises, from the implications of rising debt to the necessity of active and motivated employees, and the crucial role of truthfulness in every interaction.We also discuss the idea that the foundations of a successful business are not just financial—they are profoundly human. Reflecting on the broader implications of company culture, the intertwining of personal and organizational character, and the strength found in collaboration, this episode serves as a ringing endorsement for the power of principle-centered leadership.About Lois Sonstegard:Lois Sonstegard, PhD, ACC is an author, speaker, researcher, and advisor to business leaders.Connect with Lois:Website build2morrow.comLinkedIn linkedin.com/in/loissonstegardThis episode is brought to you by CamaPlan, A Different Way to Invest. Go to camaplan.com/foundersforum to learn more.📅 New episodes every Wednesday—hit “Subscribe” now!💬 Love the show? Let us know! Leave a quick rating & review here—your feedback helps us grow!📲 Stay connected with Marc Bernstein: ➡️ Follow on Instagram | LinkedIn | Facebook🎤 Got a success story worth sharing? We’re always looking for visionary founders to feature! Apply here to be a guest on the Founders' Forum Radio Show & Podcast.📩 Join our email list here so you never miss an episode.

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